We frequently struggle to decide which app should be downloaded first when we want to download a new app on our phones. KRAFTON has provided a hilarious response to this query. Battlegrounds Mobile India, or BGMI, has launched a new campaign with the tagline, “BGMI Your First App.” In addition to being imaginative, this campaign incorporates a little bit of Gen Z meme culture and humor.

BGMI Your First App Launch of funny video campaign

This campaign’s five-film series is its most unique feature. The way these short films are produced makes them appear to be a part of the social media feed. In one movie, the son tells the father about his first rap just as the father is ready to pop the bubble wrap. Because the rap is so awful, the father stops the boy right away and instructs him to “download BGMI.” The audience is both surprised and amused by this funny scene.

A glimpse of Gen Z humor and meme culture

Gen Z, the younger age of today, connects with items that fit their digital culture very rapidly. This particular idea served as the foundation for the BGMI campaign. Here, content that resembles memes and that people like to share has been produced in place of conventional ads. This explains why these videos have the potential to spread rapidly on social media.

KRAFTON’s vision and community connection

According to Srinoy Das, Associate Director of Marketing at KRAFTON India, this campaign captures the players’ true feelings and experiences. BGMI has evolved from a simple game to a platform for communication, expression, and competition. These promotions, which have incorporated this game into daily life, are part of the company’s ongoing efforts to express gratitude to its community.

Creative approach of Dentsu Creative Isobar

The CEO of the campaign’s creative firm, Dentsu Creative Isobar, Sahil Shah, states that their goal was not to produce advertisements. Instead, they have produced material that elicits a response from viewers, turns into a meme, and sticks in their memory for a while. He claimed that BGMI was the ideal venue for this innovative concept and that the player community had infused it with real life.

The changing face of gaming culture

This BGMI ad demonstrates that gaming is now more than simply a way to kill time; it has ingrained itself into society and social interactions. It is evident that brands are increasingly speaking in the language that appeals to the younger audience when ads also take the shape of jokes and memes. In addition to increasing BGMI’s appeal, this campaign will be beneficial in attracting new participants.

Disclaimer: This article is based only on the new campaign of BGMI and the information related to it. The information contained herein is based on official statements and campaign releases from the respective companies. Gaming experiences and advertising impact may vary from individual to individual.

Also Read:

Tiger Brawler Bundle Free Fire 2025: Rare Legendary Outfit, Return Date, Complete Guide

Free Fire NAB Classic Sholay Voicelines 2025 | Iconic Dialogues, Legendary In-Game Rewards

BGMI 4.0 Update Launching Sept 11 | Haunted Mansion, Magic Broom, Spooky Soiree Mode